SES - Search Engine Submissions
Traditional marketing methods are essential to the success of any
business and likewise apply to websites. A website can provide
additional customers through the Internet but only when it can be found.
A website can only be found online once it has been announced to the
Website visitors come from several places; Traditional 'Offline'
advertising, Search Engines, email mailshots, and links from other
Getting listed with the most important search engines and achieving a
high position in search results can take a long time. This is usually a
minimum of 6 weeks with periods of 3 to 6 months not being uncommon.
This is largely dependent on the individual search engine. It is
possible to pay the search engine for a faster listing.
Cyber Creative has developed an effective system for marketing websites
online. Our process has proven very successful for our clients. Our
Website marketing package covers a period of one year.
To find a website, a web user will normally use a search engine using a
word that best describes what they are looking for. Search engines have very complex formulas for determining which websites are most relevant
to a particular search word or keyword. It is therefore important to
identify which group of keywords your customers are likely to use.
We first concentrate on the pages of the website and prepare them so
that search engines will find them relevant to the clients keywords. The
main page of the website is then submitted using an industry standard
automated program to around 300 search engines and directories depending
on relevance. The search engines are constantly changing how their index
websites. The software we use has a knowledge base updated by the
authors with the latest search engine information.
We then go back and submit by hand to the main search engines,
directories and those that do not allow automatic submissions. We also
look for specialised search engines and websites of relevance that will
link to yours.
Each submission is regularly monitored. If a website has not been listed
with a particular search engine we will re-submit it.
Once listed we monitor the position of the website in search results
using the clients keywords. We may re submit the website several times
during the year and in some cases make changes to the pages to improve
We also monitor your server statistics (where available) and analyse your website traffic. You will receive a report every second month detailing submission progress, search engine positioning and website traffic details.